Developing the Disney logo and keeping it fresh over the years has always been part of the equation. The logo rotated and changed color on screen. The Walt Disney Company is no different. Walt was involved in the planning and property purchase for what would become Walt Disney World in Orlando, Florida when he passed away of lung cancer at the end of 1966. The Walt Disney World nameplate uses two different styles of lettering. Audiences simply saw "Walt Disney Presents" or "Walt Disney Pictures Presents" onscreen. Starting from 1985's The Black Cauldron and going all the way until the present. The difference between a great logo and a bad one will be measured in dollars and cents. It was both a unique design and a testament to the technological advancements in animation that Disney was making at the time. Disney has so effectively managed to associate their mission and message with their logo that people know exactly what they are in for just upon seeing the Disney logo attached to the production, product, or event. But to know the story of Disney is to know of its humble beginnings. Other Disney movies got their own unique logo animation, with the original lined castle and “Walt Disney Pictures” line being used on all movies for standardization. You would expect that from a company whose success has been long-standing with a history rich in artistic heritage. The number of successful projects Disney has been involved with since that date are almost too numerous count. In 2014 Disney released the New Disney Channel Logo. Every single variation of the Walt Disney Pictures logo. Creating and updating an effective logo cannot be understated as a key element to Disney’s initial and continued success. Make sure your logo is well thought-out to set your business apart. When animated, as the logo always was in the company’s films and TV shows, the logo would revolve and change colors. In “The Story Behind…” series I take a look at the history of anything related to movies. Your email address will not be published. Though the company dates back to the 1920s, it may surprise people that many of the current elements of the logo have much more recent origins. With the release of Pirates of the Caribbean: Dead Man’s Chest in 2006, a new “modern” logo appeared. It included a silhouette of Cinderella’s castle (based on the Disneyland version) along with the script in various shades of blue and white.​. A multi-billion dollar business should have a logo befitting its stature within its industry. It’s certainly a remarkable level of success, but what role did the Disney logo play in getting the company where it is today? Olive Garden Logo Design History and Evolution, Google Play Logo Design, History, & Evolution, State Farm Logo Design And Evolution: Everything You Need To Know, American Airlines Logo Design, History, & Evolution, “You’re dead if you aim only for kids. The current Walt Disney logo has retained its original elements. Required fields are marked *. It’s unquestioned that the Disney logo is incredibly effective. The current Walt Disney logo is incredibly impressive in its detail, displaying Cinderella’s castle in all its splendor, complete with balconies, towers, windows, and a moat. Across the Pacific in Japan, Tokyo DisneySea opened in September, looking to the myths, legends, and lore of the ocean as the inspiration for its attractions and shows. Public domain Public domain false false: This logo image consists only of simple geometric shapes or text. Among the flags wavering over the castle towers, there is one with the coat of arms of the Disney family. The castle and shooting star was a regular staple of Disney television specials loved by children and adults. Today, the company is a brand name in the movie industry, not to mention that it is a conglomerate serving as a hostname to many different entities. From hundreds of movies and TV shows to billions of dollars in merchandising to two of the world’s largest theme parks in Disneyworld and Disneyland, there has been no shortage of successes for Disney, and the company shows no sign of slowing down in the slightest. This is a look at the Disney Logo and the history behind the business. The successful animator won 22 Academy Awards during his lifetime and founded the famous theme parks, Disneyland and Walt Disney World. After it was discontinued in some year, it was also used on the Disney's Wonderful World of Reading logo until 1996. In fact, Walt Disney got off to such a rocky start in his early career that his eventual success is now touted as one of the greatest stories of commitment and perseverance. The current Walt Disney World logo is instantly recognizable all over the world. As time went on, full-length movies and television ventures featured similar logos to the early versions with tweaks made depending on the medium. A look at the history of the Walt Disney logo would be incomplete without mentioning the founder, Walt Disney albeit, after his demise in 1966 at the age of 65. Not surprisingly, he played a key role in early Disney logos that featured his image along with an early version of Walt’s famous signature and the phrase “animation studios”. We use cookies to ensure that we give you the best experience on our website. It was a way of showing off the technological advancements Walt and company were making at that time. At the end of 1937, Disney’s first full-length animated film, Snow White and the Seven Dwarfs, had its premiere. The current logo, both animated and unanimated, also serves as an immediately recognizable symbol of Disney and all the wonder that the company has come to represent. Here are some great advice from the quintessential showman and successful businessman: Making his public debut in the cartoon short, “Steamboat Willie,” Mickey Mouse was the central character that set Walt Disney on the path to success. History of the Disney Logo Making his public debut in the cartoon short, “Steamboat Willie,” Mickey Mouse was the central character that set Walt Disney on the path to success. Since every Disney movie starts with an animation of the logo, people who enter into one of the Disney theme parks feel like they are stepping into a real-life Disney movie. From the beginnings of the company, Walt’s desire was to bring happiness to people through magical experiences, “to make magical experiences come alive.” Today, remaining relevant to its guests by providing a consistent brand experience is what drives the company. One last design element to note in the current Disney logo is the shooting star that arcs across the castle, which again creates a sense of wonder and conveys a message of wishes coming true. A company’s brand and values become instantly identified with an effective logo. Walt Disney’s first business venture, Laugh-O-Gram Studios, went bankrupt in 1923. During television or film shows, the logo would rotate and change colors. The first incarnation of the Walt Disney logo was introduced in 1937. Video screenshot from The Deadly Squid via YouTube, With the release of 1985’s, The Black Cauldron, the “modern” logo many identify with made its initial appearance. These shorts were successful, but, unfortunately, Walt Disney failed to protect his legal copyright on the characters, and he lost the contract to them in February of 1928. This version only appear in direct-to-video films produced by DisneyToon Studios. Using the Walt Disney iconic wordmark since 1996, the brand also added a beautiful graphical element to its visual identity in 2005. This website uses cookies to ensure you get the best experience on our website. Of course, it helps when your founder and original logo creator is one of the best illustrators of all time. Add a photo to this gallery 1985–2006 The ending variant of this well-known, long-lived logo, had spawned many different variants, just like in their variants at the beginning of the movies of the time. Disney Channel logo: Date: 29 December 2020: Source: File:Disney channel 2019.png: Author: The Walt Disney Company: Licensing. If you continue to use this site we will assume that you are happy with it. The Disney logo is one of the most iconic and recognizable logos in the history of business. In this article, we’ll take a look at the remarkable history of Disney Inc., the origins of their world-famous Disney Logo, and the role the Disney logo played in the company’s unparalleled success.The Disney logo has changed multiple times over the years. Instantly recognizable the world over, it is one of the key elements that has helped to make Disney an enormously successful company. It comes again forming a "V" this time, next to the "D" and for the third time forming another "D". Fandom Apps Take your favorite fandoms with you and never miss a beat. Lasting a full 25 seconds, it was a computer-generated animation in which the camera pans backward over a dynamic kingdom-scape culminating in a “fly-over” of Cinderella’s castle. Later it was replaced with the drawing of the France-based Chateau D’usse. He also joined the Red Cross and drove an ambulance for a year in Paris during World War I. In 2016, Disney netted $9.39 billion, showing growth for a seventh straight year. Since the complete Disney logo is so complex, Disney needed a way to more easily brand certain products and productions without having to print the entirety of Cinderella’s castle across them. On November 23, 2011, Disney introduced an all new Disney logo that is inspired by the 2006 logo, but it only had "Disney" below the castle. Initially, Walt drew Mickey-Mouse profile and it was an original and unique design. It’s a good reminder that logos can be worth the time and effort it takes to create them. Will help any company achieve its goals the font used to spell out “ Walt Disney World is... Logos that opened every Disney video and DVD.1 logo to fit of `` DVD '' of drawing he! Unique and recognizable font to spell out “ Walt Disney World know the of. 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